Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimizing a web site for search engines can require looking at many unique elements.
Why does my company/organization/website need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Why can't the search engines figure out my site without SEO help?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
What can be done to get my company/organization/website seen more?
- market research
- keyword research
- on -page optimization
- site structure
- link building
- brand building
- viral marketing
- adjusting
- staying up to date
SEO things to know.
1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
Can you get my site number 1 in Google?
No one can guarantee a #1 ranking on Google. Read more from Google here.
We have never promised anyone that we would get their website to the very top of Google. We promise to use the very best techniques that have proven to deliver fantastic results in the past, but we can’t force Google to do anything. If they don’t want to put your site at number 1 then they won’t.
We’re trustworthy! However, many, many others aren’t and will be happy to promise everything, take your money, deliver nothing and then point to the small print.
Thankfully, Google has come out and gone on the record about these guys. Don’t trust them. You can trust us instead!
You can read about search engine optimisation from Google here.
Does Google consider SEO to be spam?
Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam.
Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.”
He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there.
Here is the video:
